Lifestyles and Choices
ESRI Tapestry Segmentation segments geographic areas into 14 groups based on common traits referred to as Lifestyles and Choices. ESRI then divides the 14 groups into 67 distinct socio demographic segments. These ESRI Tapestry Segmentation groups and segments provide granular insight into neighborhoods or any other geographic area based on their socioeconomic indicators, demographic composition and lifestyles. Only SWPRE's Artificial Intelligent (AI) supported search tools integrate ESRI Tapestry Segmentation into your real estate search parameters.
1 Affluent Estates
Affluent Estates Segments
2 Upscale Avenues
Prosperous married couples, many with older children. Strong work ethic. 70% homeowners. Fitness entusiasts. Financially responsible.
Upscale Avenues Segments
3 Uptown Individuals
Young, successful singles. Partial to city life. Intelligent, highest education levels. Highest employment level. Eco-friendly. Politically active.
Uptown Individuals Segments
4 Family Landscapes
Young, successful families. First time homeowners. 80% homeowners. To family incomes. Low unemployment. Sports enthusiasts.
Family Landscapes Segments
Middle age families with fewer children at home. Second largest group. Shorter commutes. Wisely invest. News junkies. Concerts & museums routine.
6 Cozy Country Living
Empty nesters. Largest group. Live with pets in single family homes. 30% have 3+ vehicles. Politically conservative. Buy American.
Cozy Country Living Segments
7 Ethnic Enclaves
Young hispanic families. Homeowners with pets. Multi-lingual. Multi-generational homes. Hard working. Optimistic. Most have some college.
Ethnic Enclaves Segments
8 Middle Ground
Thirty somethings. Majority have college degree. Online all the time. Go to clubs, movies and weekend outings. Some travel and hike.
Middle Ground Segments
9 Senior Lifestyles
Empty nesters. Wealthier travel and relocate to warmer climates. Avid newspaper readers. Watch cable news and weather. Consume vitamins.
Senior Styles Segments
10 Rustic Outposts
Older families living the country life. Many in blue collar jobs. Live within their means. Enjoy hunting and fishing. Technology considered complicated.
Rustic Outposts Segments
11 Midtown Singles
Single milenials on the move. Work in blue collar and service jobs. Many single parents. Embrace the internet. Savvy shoppers.
Midtown Singles Segments
Remain close to home. Close knit young communities. Religion is a cornerstone. Visit discouunt stores. Clip coupons. Buy used vehicles.
13 Next Wave
Young, diverse, hard working families. Hispanic majority. Typically young and multi-generational families. Hard working. Spending focused on children.
Next Wave Segments
14 Scholars and Patriots
Youngest segment. Most in college or military. Many renters with roommates. Many have part-time jobs. Tethered to phones. Highly social.
Scholars and Patriots Segments
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