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Posted by George Alexander on Saturday, March 21st, 2020 at 6:08pm.

Austin Community DNA Welcome to SWPRE's proprietary search tool for Austin. You can quickly search Austin subdivisions, neighborhoods, communities (we refer to as "micro-markets") by Demographics and Community DNA. 

Our Artificial Intelligence (AI), cloud based Community DNA helps you quickly understand demographics, economics, and trends such as crime statistics, income and net worth in a granular fashion not available before. We provide key demographic indicators for a micro-market to easily understand how it compares to Austin.

Only SWPRE's AI supported search tools integrate ESRI Tapestry Segmentation into your real estate search parameters. View all Lifestyles and Choices 14 groups and 67 segments. 

 

 

Click here to go to search page.

ESRI Tapestry Segmentation segments geographic areas into 14 groups based on common traits referred to as Lifestyles and Choices. ESRI then divides the 14 groups into 67 distinct socio demographic segments. These ESRI Tapestry Segmentation groups and segments provide granular insight into neighborhoods or any other geographic area based on their socioeconomic indicators, demographic composition and lifestyles. 

One our most powerful analytical tools is the ability to identify Demographics, Community DNA and Lifestyles and Choices of your current neighborhood and identify Austin neighborhoods with similar characteristics!

For more information, contact SWPRE Austin at 512.577.0079, at austin@swpre.com or just complete the form below.

Community-City Area Largest Lifestyle & Choices Segment Population Growth Homes $500K+ HHI $100K+ Net Worth $500K+ At Least Bachelor Degree Homes with Children Homes Owner Occupied
Allandale Central Austin Urban Chic (2A) -40% 17% 37% 112% 43% -17% 48%
Anderson Mill West Austin Home Improvement (4B) -38% -94% -2% 29% -15% 19% 30%
Arbolago Lakeway Exurbanites (1E) 38% 26% 64% 293% 12% -5% 81%
Balcones Park West Austin Close In Top Tier (1A) -63% 406% 117% 326% 68% 5% 102%
Bartlett Williamson County Southwestern Families (7F) -34% -74% -32% -19% -78% 35% 52%
Barton Creek West Austin Top Tier (1A) 12% 483% 116% 280% 61% -19% 56%
Barton Creek West West Austin Professional Pride (1B) -50% 370% 146% 375% 63% 123% 112%
Barton Hills South Austin Metro Renters (3B) -31% 180% 23% -22% 46% -57% -36%
Bastrop Bastrop County Bright Young Professionals (8C) 102% -81% -9% 21% -50% 28% 21%
Bee Cave West Austin Boomburbs (1C) 108% 278% 95% 143% 36% 29% 5%
Bee Cave Woods West Austin Close In Top Tier (1A) -30% 428% 134% 349% 37% 45% 98%
Bella Colinas Bee Cave Soccer Moms (4A) 117% 213% 88% 203% 23% 21% 66%
Bella Montagna Lakeway Exurbanites (1E) 27% 47% 69% 265% 6% -19% 87%
Bertram Burnet County Southern Satellites (10A) 30% -70% -10% 26% -65% 34% 54%
Blanco Blanco County Southern Satellites (10A) -21% -50% -27% 19% -46% 17% 51%
Briarcliff West Austin Green Acres (6A) 21% 154% 52% 148% -9% 10% 91%
Brown Herman West Austin Close In Top Tier (1A) -49% 416% 81% 278% 93% 15% 96%
Brushy Creek Williamson County Boomburbs (1C) -8% -75% 75% 153% 14% 74% 76%
Buda Hays County Boomburbs (1C) 178% -78% 45% 70% -11% 66% 95%
Burnet Burnet County Small Town Simplicity (12C) -31% -75% -48% -12% -58% 21% 33%
Cat Mountain West Austin Close In Top Tier (1A) -57% 314% 139% 391% 54% 12% 111%
Cedar Park Travis County Up and Coming Families (7A) 52% -68% 48% 72% -10% 64% 51%
Central Austin Central Austin Metro Renters (3B) -29% 226% -5% -1% 57% -52% -24%
Circle C Southwest Austin Boomburbs (1C) -36% 3% 125% 247% 48% 95% 102%
Clarksville Central Austin Metro Renters (3B) 5% 259% 35% -29% 59% -67% -33%
Costa Bella Lakeway Urban Chic (2A) -32% 207% 50% 146% 13% -10% 80%
Cottonwood Shores Burnet County Southern Satellites (10A) 14% 28% -23% 6% -50% 28% 56%
Coupland Williamson County Prairie Living (6D) -18% -38% 17% 31% -45% 25% 71%
Creedmoor West Austin Southern Satellites (10A) 6% -46% -16% -2% -84% 16% 44%
Davenport Ranch West Austin Close In Top Tier (1A) -62% 424% 125% 342% 67% 47% 106%
Downtown Austin Central Austin Metro Renters (3B) 63% 143% 61% 9% 51% -86% -22%
Driftwood Hays County Savvy Suburbanites (1D) 78% 85% 92% 223% 14% 14% 89%
Dripping Springs Hays County Green Acres (6A) 78% 85% 92% 223% 14% 14% 89%
East Austin East Austin Emerald City (8B) 63% 143% 61% 9% 51% -86% -22%
Elgin Bastrop County Middleburg (4C) -57% -52% -29% -17% -68% 58% 43%
Falconhead Bee Cave Boomburbs (1C) 135% 309% 93% 105% 32% 64% 39%
Flintrock Falls Lakeway Top Tier (1A) 58% 351% 99% 294% 47% 5% 95%
Florence Williamson County Middleburg (4C) 10% 20% -9% 18% -64% 60% 24%
Fredericksburg Gillespie County Midlife Constants (5E) -45% -29% -36% 44% -25% -17% 42%
Georgetown Williamson County The Elders (9C) 47% -61% 18% 123% -14% -5% 61%
Granger Williamson County Heartland Communities (6F) 16% -75% -41% -20% -73% 9% 47%
Granite Shoals Burnet County Down the Road (10D) -64% 21% -53% -31% -68% 34% 70%
Harper Gillespie County The Great Outdoors (6C) -45% -5% -36% 53% -46% 19% 77%
Hays Hays County Savvy Suburbanites (1D) -4% -74% 98% 299% -2% -19% 99%
Highland Haven Burnet County Silver & Gold (9A) -25% 12% -5% 122% -66% -70% 112%
Highland Hills West Austin Close In Urban Chic (2A) -94% 145% 86% 228% 68% -5% 73%
Highland Park West West Austin Close In Top Tier (1A) -54% 290% 101% 282% 63% -1% 92%
Highlands Lakeway Exurbanites (1E) 96% 210% 92% 254% 26% -3% 96%
Horseshoe Bay Burnet County Silver & Gold (9A) 9% 68% 16% 173% -10% -56% 86%
Hutto Williamson County Up and Coming Families (7A) 96% -82% -2% -10% -46% 103% 80%
Jarrell Williamson County Southern Satellites (10A) 114% 22% -44% -7% -64% 58% 62%
Johnson City Blanco County Southern Satellites (10A) -80% -57% -55% -44% -43% 25% 47%
Jollyville North Austin Young and Restless (11B) 4% -100% -2% -18% 5% -4% -11%
Jonestown West Austin The Great Outdoors (6C) 132% 92% 24% 102% -34% -17% 76%
Kyle Hays County Up and Coming Families (7A) 134% -84% 12% -4% -38% 90% 78%
Lago Vista West Austin The Great Outdoors (6C) 24% -49% 23% 113% -20% -7% 82%
Lakes Edge Bee Cave Boomburbs (1C) -13% 214% 205% 363% 103% 162% 121%
Lakeway West Austin Exurbanites (1E) 30% 164% 81% 224% 26% 12% 81%
Leander Travis County Up and Coming Families (7A) 120% -69% 25% 52% -26% 87% 77%
Liberty Hill Williamson County Middleburg (4C) 195% 26% 34% 109% -50% 33% 49%
Lockhart Caldwell County Middleburg (4C) -32% -91% -38% -28% -70% 41% 33%
Lost Creek West Austin Top Tier (1A) -59% 247% 141% 369% 70% 59% 106%
Luling Caldwell County Southwestern Families (7F) -63% -94% -55% -43% -62% 31% 36%
Manchaca Travis County In Style (5B) 113% -56% 29% 28% -18% 0% 62%
Manor Travis County Up and Coming Families (7A) 133% -36% -27% -24% -51% 91% 80%
Marble Falls Burnet County Midlife Constants (5E) -33% -41% -38% -16% -42% 17% 7%
Martindale Caldwell County Middleburg (4C) -33% -100% -16% -23% -49% 30% 51%
Meadowlakes Burnet County Silver & Gold (9A) -40% -36% 3% 167% 3% -28% 93%
Mountain City Hays County Green Acres (6A) 35% -82% 42% 148% -32% 26% 117%
Mueller East Austin Trendsetters (3C) 100% 77% 43% -9% 44% -10% 9%
Mustang Ridge Travis County Southern Satellites (10A) 10% -72% -26% -7% -82% 40% 86%
Niederwald Hays County Down the Road (10D) 15% -52% 15% 16% -70% 24% 91%
North Central Austin North Austin Young and Restless (11B) -15% -85% -14% -34% -9% -3% -18%
Northeast Austin North Austin Up and Coming Families (7A) 39% -94% 3% -8% -33% 50% 35%
Northwest Austin North Austin Metro Renters (3B) -23% -24% 27% 43% 23% -6% 4%
Northwest Hills West Austin Close In Top Tier (1A) -64% 292% 117% 303% 41% 5% 88%
Old West Austin Central Austin Laptops and Lattes (3A) -46% 381% 92% 157% 81% 4% 53%
Pflugerville North Austin Up and Coming Families (7A) 39% -97% 38% 54% -20% 71% 71%
Point Venture Travis County Exurbanites (1E) 96% 155% 60% 186% -34% -24% 100%
River Place West Austin Professional Pride (1B) -19% 335% 121% 225% 57% 48% 58%
Rob Roy West Austin Top Tier (1A) -44% 485% 99% 138% 64% 33% 36%
Rollingwood West Austin Close In Top Tier (1A) -60% 408% 134% 363% 72% 45% 109%
Rough Hollow Lakeway Exurbanites (1E) 96% 209% 92% 255% 26% 0% 92%
Round Mountain Blanco County Exurbanites (1E) -40% 39% 18% 117% -38% -53% 62%
Round Rock Williamson County Bright Young Professionals (8C) 19% -72% 20% 40% -22% 61% 37%
San Marcos Hays County Dorms to Diplomas (14C) 42% -52% -59% -56% -34% -32% -42%
Serenada Williamson County Golden Years (9B) 57% -80% 43% 189% 2% -6% 110%
Serene Hills Lakeway Boomburbs (1C) 140% 319% 107% 116% 33% -100% -100%
Seven Oaks West Austin Professional Pride (1B) -36% 231% 110% 215% 65% 55% 73%
Shady Hollow Travis County Boomburbs (1C) 6% -22% 107% 267% 38% 53% 104%
Smithville Bastrop County Small Town Simplicity (12C) -65% -92% -45% -17% -61% 19% 47%
South Austin South Austin Metro Renters (3B) 9% 96% 6% -36% 30% -44% -30%
South Congress South Austin Young and Restless (11B) 2% 74% 1% -47% 26% -43% -35%
Southeast Austin South Austin Young and Restless (11B) 35% -80% -51% -64% -48% 28% -18%
Southwest Austin South Austin Bright Young Professionals (8C) -2% -47% 15% 41% 0% 13% 34%
Spanish Oaks Bee Cave Soccer Moms (4A) 117% 216% 88% 203% 23% 21% 65%
Spicewood West Austin Soccer Moms (4A) 63% 157% 62% 179% -5% -3% 88%
Steiner Ranch West Austin Boomburbs (1C) 38% 118% 117% 204% 46% 111% 81%
Stonewall Gillespie County Prairie Living (6D) -32% 21% -27% 53% -15% -6% 77%
Summit at West Rim West Austin Close In Top Tier (1A) -31% 458% 147% 363% 75% 55% 96%
Sun City Williamson County The Elders (9C) 71% -82% 21% 234% 9% -77% 110%
Sunset Valley Travis County Trendsetters (3C) -45% 142% 16% -44% 17% 0% 66%
Tarrytown West Austin Close In Laptops and Lattes (3A) -63% 426% 73% 144% 75% 2% 30%
Taylor Williamson County Middleburg (4C) -33% -76% -45% -23% -65% 35% 45%
Terra Colinas Bee Cave Soccer Moms (4A) 117% 213% 88% 203% 23% 21% 66%
The Colony Bastrop County Green Acres (6A) 432% 25% 42% 144% -23% 22% 74%
The Hills West Austin Top Tier (1A) 44% 340% 102% 302% 43% 20% 104%
The Uplands Bee Cave Professional Pride (1B) -51% 374% 147% 374% 63% 123% 112%
Thorndale Williamson County Heartland Communities (6F) -62% -96% -39% -23% -61% 31% 51%
Thrall Williamson County Southern Satellites (10A) -27% -92% -56% -43% -66% 57% 64%
Vineyard Bay Lakeway Urban Chic (2A) -30% 236% 48% 154% 15% -10% 78%
Volente West Austin Boomburbs (1C) -38% -94% -2% 29% -15% 19% 30%
Weir Williamson County Southern Satellites (10A) 28% -19% 20% 21% -75% 48% 40%
Wells Branch North Austin Young and Restless (11B) -2% -84% -38% -46% -19% -3% -34%
West Austin West Austin Boomburbs (1C) -49% 288% 69% 177% 58% -10% 41%
West Austin Close In West Austin Close In Top Tier (1A) -49% 288% 69% 177% 58% -10% 41%
West Lake Hills West Austin Close In Top Tier (1A) -44% 384% 133% 359% 68% 16% 94%
West Rim West Austin Close In Top Tier (1A) -30% 490% 150% 373% 71% 59% 97%
Westfield West Austin Close In Laptops and Lattes (3A) -40% 430% 60% 88% 79% -4% 29%
Westminster Glen West Austin Professional Pride (1B) -44% 401% 127% 242% 61% 40% 57%
Westview on Lake Austin West Austin Close In Top Tier (1A) -31% 478% 150% 369% 71% 58% 96%
Wimberley Hays County Exurbanites (1E) 35% 55% 36% 159% -8% -24% 66%
Windsor Park East Austin Front Porches (8E) -49% -90% -31% -39% -28% 15% -10%
Woodcreek Hays County Comfortable Empty Nesters (5A) 23% -60% 12% 130% 10% -37% 83%
Zilker South Austin Metro Renters (3B) 51% 188% 40% 7% 40% -40% 11%

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