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Posted by George Alexander on Saturday, March 21st, 2020 at 6:08pm.
Welcome to SWPRE's proprietary search tool for Austin. You can quickly search Austin subdivisions, neighborhoods, communities (we refer to as "micro-markets") by Demographics and Community DNA.
Our Artificial Intelligence (AI), cloud based Community DNA helps you quickly understand demographics, economics, and trends such as crime statistics, income and net worth in a granular fashion not available before. We provide key demographic indicators for a micro-market to easily understand how it compares to Austin.
Only SWPRE's AI supported search tools integrate ESRI Tapestry Segmentation into your real estate search parameters. View all Lifestyles and Choices 14 groups and 67 segments.
Click here to go to search page.
ESRI Tapestry Segmentation segments geographic areas into 14 groups based on common traits referred to as Lifestyles and Choices. ESRI then divides the 14 groups into 67 distinct socio demographic segments. These ESRI Tapestry Segmentation groups and segments provide granular insight into neighborhoods or any other geographic area based on their socioeconomic indicators, demographic composition and lifestyles.
One our most powerful analytical tools is the ability to identify Demographics, Community DNA and Lifestyles and Choices of your current neighborhood and identify Austin neighborhoods with similar characteristics!
For more information, contact SWPRE Austin at 512.577.0079, at austin@swpre.com or just complete the form below.
| Subdivision-City | Area | Largest Lifestyle & Choices Segment | Population Growth | Homes $500K+ | HHI $100K+ | Net Worth $500K+ | Crime Index | At Least Bachelor Degree | Homes with Children | Homes Owner Occupied |
|---|---|---|---|---|---|---|---|---|---|---|
| Allandale | Central Austin | Urban Chic (2A) | -40% | 17% | 37% | 112% | -29% | 43% | -17% | 48% |
| Anderson Mill | West Austin | Home Improvement (4B) | -38% | -94% | -2% | 29% | -22% | -15% | 19% | 30% |
| Arbolago | Lakeway | Exurbanites (1E) | 38% | 26% | 64% | 293% | -51% | 12% | -5% | 81% |
| Balcones Park | West Austin Close In | Top Tier (1A) | -63% | 406% | 117% | 326% | -50% | 68% | 5% | 102% |
| Bartlett | Williamson County | Southwestern Families (7F) | -34% | -74% | -32% | -19% | -93% | -78% | 35% | 52% |
| Barton Creek | West Austin | Top Tier (1A) | 12% | 483% | 116% | 280% | -68% | 61% | -19% | 56% |
| Barton Creek West | West Austin | Professional Pride (1B) | -50% | 370% | 146% | 375% | -53% | 63% | 123% | 112% |
| Barton Hills | South Austin | Metro Renters (3B) | -31% | 180% | 23% | -22% | 54% | 46% | -57% | -36% |
| Bastrop | Bastrop County | Bright Young Professionals (8C) | 102% | -81% | -9% | 21% | -80% | -50% | 28% | 21% |
| Bee Cave | West Austin | Boomburbs (1C) | 108% | 278% | 95% | 143% | -33% | 36% | 29% | 5% |
| Bee Cave Woods | West Austin Close In | Top Tier (1A) | -30% | 428% | 134% | 349% | -38% | 37% | 45% | 98% |
| Bella Colinas | Bee Cave | Soccer Moms (4A) | 117% | 213% | 88% | 203% | -27% | 23% | 21% | 66% |
| Bella Montagna | Lakeway | Exurbanites (1E) | 27% | 47% | 69% | 265% | -63% | 6% | -19% | 87% |
| Bertram | Burnet County | Southern Satellites (10A) | 30% | -70% | -10% | 26% | -69% | -65% | 34% | 54% |
| Blanco | Blanco County | Southern Satellites (10A) | -21% | -50% | -27% | 19% | -72% | -46% | 17% | 51% |
| Briarcliff | West Austin | Green Acres (6A) | 21% | 154% | 52% | 148% | -50% | -9% | 10% | 91% |
| Brown Herman | West Austin Close In | Top Tier (1A) | -49% | 416% | 81% | 278% | -38% | 93% | 15% | 96% |
| Brushy Creek | Williamson County | Boomburbs (1C) | -8% | -75% | 75% | 153% | -69% | 14% | 74% | 76% |
| Buda | Hays County | Boomburbs (1C) | 178% | -78% | 45% | 70% | -40% | -11% | 66% | 95% |
| Burnet | Burnet County | Small Town Simplicity (12C) | -31% | -75% | -48% | -12% | -55% | -58% | 21% | 33% |
| Cat Mountain | West Austin Close In | Top Tier (1A) | -57% | 314% | 139% | 391% | -48% | 54% | 12% | 111% |
| Cedar Park | Travis County | Up and Coming Families (7A) | 52% | -68% | 48% | 72% | -56% | -10% | 64% | 51% |
| Central Austin | Central Austin | Metro Renters (3B) | -29% | 226% | -5% | -1% | 43% | 57% | -52% | -24% |
| Clarksville | Central Austin | Metro Renters (3B) | 5% | 259% | 35% | -29% | 55% | 59% | -67% | -33% |
| Costa Bella | Lakeway | Urban Chic (2A) | -32% | 207% | 50% | 146% | -38% | 13% | -10% | 80% |
| Cottonwood Shores | Burnet County | Southern Satellites (10A) | 14% | 28% | -23% | 6% | -36% | -50% | 28% | 56% |
| Coupland | Williamson County | Prairie Living (6D) | -18% | -38% | 17% | 31% | -66% | -45% | 25% | 71% |
| Creedmoor | West Austin | Southern Satellites (10A) | 6% | -46% | -16% | -2% | -40% | -84% | 16% | 44% |
| Davenport Ranch | West Austin Close In | Top Tier (1A) | -62% | 424% | 125% | 342% | -32% | 67% | 47% | 106% |
| Downtown Austin | Central Austin | Metro Renters (3B) | 63% | 143% | 61% | 9% | 199% | 51% | -86% | -22% |
| Driftwood | Hays County | Savvy Suburbanites (1D) | 78% | 85% | 92% | 223% | -79% | 14% | 14% | 89% |
| Dripping Springs | Hays County | Green Acres (6A) | 78% | 85% | 92% | 223% | -37% | 14% | 14% | 89% |
| East Austin | East Austin | Emerald City (8B) | 63% | 143% | 61% | 9% | 199% | 51% | -86% | -22% |
| Elgin | Bastrop County | Middleburg (4C) | -57% | -52% | -29% | -17% | -56% | -68% | 58% | 43% |
| Falconhead | Bee Cave | Boomburbs (1C) | 135% | 309% | 93% | 105% | -27% | 32% | 64% | 39% |
| Flintrock Falls | Lakeway | Top Tier (1A) | 58% | 351% | 99% | 294% | -40% | 47% | 5% | 95% |
| Florence | Williamson County | Middleburg (4C) | 10% | 20% | -9% | 18% | -66% | -64% | 60% | 24% |
| Fredericksburg | Gillespie County | Midlife Constants (5E) | -45% | -29% | -36% | 44% | -51% | -25% | -17% | 42% |
| Georgetown | Williamson County | The Elders (9C) | 47% | -61% | 18% | 123% | -48% | -14% | -5% | 61% |
| Granger | Williamson County | Heartland Communities (6F) | 16% | -75% | -41% | -20% | -73% | -73% | 9% | 47% |
| Granite Shoals | Burnet County | Down the Road (10D) | -64% | 21% | -53% | -31% | -59% | -68% | 34% | 70% |
| Harper | Gillespie County | The Great Outdoors (6C) | -45% | -5% | -36% | 53% | -46% | -46% | 19% | 77% |
| Hays | Hays County | Savvy Suburbanites (1D) | -4% | -74% | 98% | 299% | -46% | -2% | -19% | 99% |
| Highland Haven | Burnet County | Silver & Gold (9A) | -25% | 12% | -5% | 122% | -57% | -66% | -70% | 112% |
| Highland Hills | West Austin Close In | Urban Chic (2A) | -94% | 145% | 86% | 228% | -22% | 68% | -5% | 73% |
| Highland Park West | West Austin Close In | Top Tier (1A) | -54% | 290% | 101% | 282% | -38% | 63% | -1% | 92% |
| Highlands | Lakeway | Exurbanites (1E) | 96% | 210% | 92% | 254% | -37% | 26% | -3% | 96% |
| Horseshoe Bay | Burnet County | Silver & Gold (9A) | 9% | 68% | 16% | 173% | -43% | -10% | -56% | 86% |
| Hutto | Williamson County | Up and Coming Families (7A) | 96% | -82% | -2% | -10% | -76% | -46% | 103% | 80% |
| Jarrell | Williamson County | Southern Satellites (10A) | 114% | 22% | -44% | -7% | -32% | -64% | 58% | 62% |
| Johnson City | Blanco County | Southern Satellites (10A) | -80% | -57% | -55% | -44% | -75% | -43% | 25% | 47% |
| Jollyville | North Austin | Young and Restless (11B) | 4% | -100% | -2% | -18% | 4% | 5% | -4% | -11% |
| Jonestown | West Austin | The Great Outdoors (6C) | 132% | 92% | 24% | 102% | -47% | -34% | -17% | 76% |
| Kyle | Hays County | Up and Coming Families (7A) | 134% | -84% | 12% | -4% | -51% | -38% | 90% | 78% |
| Lago Vista | West Austin | The Great Outdoors (6C) | 24% | -49% | 23% | 113% | -31% | -20% | -7% | 82% |
| Lakes Edge | Bee Cave | Boomburbs (1C) | -13% | 214% | 205% | 363% | -81% | 103% | 162% | 121% |
| Lakeway | West Austin | Exurbanites (1E) | 30% | 164% | 81% | 224% | -67% | 26% | 12% | 81% |
| Leander | Travis County | Up and Coming Families (7A) | 120% | -69% | 25% | 52% | -63% | -26% | 87% | 77% |
| Liberty Hill | Williamson County | Middleburg (4C) | 195% | 26% | 34% | 109% | -60% | -50% | 33% | 49% |
| Lockhart | Caldwell County | Middleburg (4C) | -32% | -91% | -38% | -28% | -36% | -70% | 41% | 33% |
| Lost Creek | West Austin | Top Tier (1A) | -59% | 247% | 141% | 369% | -50% | 70% | 59% | 106% |
| Luling | Caldwell County | Southwestern Families (7F) | -63% | -94% | -55% | -43% | -28% | -62% | 31% | 36% |
| Manchaca | Travis County | In Style (5B) | 113% | -56% | 29% | 28% | -27% | -18% | 0% | 62% |
| Manor | Travis County | Up and Coming Families (7A) | 133% | -36% | -27% | -24% | -30% | -51% | 91% | 80% |
| Marble Falls | Burnet County | Midlife Constants (5E) | -33% | -41% | -38% | -16% | -34% | -42% | 17% | 7% |
| Martindale | Caldwell County | Middleburg (4C) | -33% | -100% | -16% | -23% | -60% | -49% | 30% | 51% |
| Meadowlakes | Burnet County | Silver & Gold (9A) | -40% | -36% | 3% | 167% | -34% | 3% | -28% | 93% |
| Mountain City | Hays County | Green Acres (6A) | 35% | -82% | 42% | 148% | -31% | -32% | 26% | 117% |
| Mueller | East Austin | Trendsetters (3C) | 100% | 77% | 43% | -9% | 24% | 44% | -10% | 9% |
| Mustang Ridge | Travis County | Southern Satellites (10A) | 10% | -72% | -26% | -7% | -52% | -82% | 40% | 86% |
| Niederwald | Hays County | Down the Road (10D) | 15% | -52% | 15% | 16% | -69% | -70% | 24% | 91% |
| North Central Austin | North Austin | Young and Restless (11B) | -15% | -85% | -14% | -34% | 7% | -9% | -3% | -18% |
| Northeast Austin | North Austin | Up and Coming Families (7A) | 39% | -94% | 3% | -8% | -15% | -33% | 50% | 35% |
| Northwest Austin | North Austin | Metro Renters (3B) | -23% | -24% | 27% | 43% | 0% | 23% | -6% | 4% |
| Northwest Hills | West Austin Close In | Top Tier (1A) | -64% | 292% | 117% | 303% | -48% | 41% | 5% | 88% |
| Old West Austin | Central Austin | Laptops and Lattes (3A) | -46% | 381% | 92% | 157% | -34% | 81% | 4% | 53% |
| Pflugerville | North Austin | Up and Coming Families (7A) | 39% | -97% | 38% | 54% | -49% | -20% | 71% | 71% |
| Point Venture | Travis County | Exurbanites (1E) | 96% | 155% | 60% | 186% | -36% | -34% | -24% | 100% |
| River Place | West Austin | Professional Pride (1B) | -19% | 335% | 121% | 225% | -15% | 57% | 48% | 58% |
| Rob Roy | West Austin | Top Tier (1A) | -44% | 485% | 99% | 138% | -77% | 64% | 33% | 36% |
| Rollingwood | West Austin Close In | Top Tier (1A) | -60% | 408% | 134% | 363% | -49% | 72% | 45% | 109% |
| Rough Hollow | Lakeway | Exurbanites (1E) | 96% | 209% | 92% | 255% | -42% | 26% | 0% | 92% |
| Round Mountain | Blanco County | Exurbanites (1E) | -40% | 39% | 18% | 117% | -57% | -38% | -53% | 62% |
| Round Rock | Williamson County | Bright Young Professionals (8C) | 19% | -72% | 20% | 40% | -45% | -22% | 61% | 37% |
| San Marcos | Hays County | Dorms to Diplomas (14C) | 42% | -52% | -59% | -56% | -24% | -34% | -32% | -42% |
| Serenada | Williamson County | Golden Years (9B) | 57% | -80% | 43% | 189% | -72% | 2% | -6% | 110% |
| Serene Hills | Lakeway | Boomburbs (1C) | 140% | 319% | 107% | 116% | -34% | 33% | -100% | -100% |
| Seven Oaks | West Austin | Professional Pride (1B) | -36% | 231% | 110% | 215% | -77% | 65% | 55% | 73% |
| Shady Hollow | Travis County | Boomburbs (1C) | 6% | -22% | 107% | 267% | -89% | 38% | 53% | 104% |
| Smithville | Bastrop County | Small Town Simplicity (12C) | -65% | -92% | -45% | -17% | -53% | -61% | 19% | 47% |
| South Austin | South Austin | Metro Renters (3B) | 9% | 96% | 6% | -36% | -19% | 30% | -44% | -30% |
| South Congress | South Austin | Young and Restless (11B) | 2% | 74% | 1% | -47% | 46% | 26% | -43% | -35% |
| Southeast Austin | South Austin | Young and Restless (11B) | 35% | -80% | -51% | -64% | -19% | -48% | 28% | -18% |
| Southwest Austin | South Austin | Bright Young Professionals (8C) | -2% | -47% | 15% | 41% | -39% | 0% | 13% | 34% |
| Spanish Oaks | Bee Cave | Soccer Moms (4A) | 117% | 216% | 88% | 203% | -27% | 23% | 21% | 65% |
| Spicewood | West Austin | Soccer Moms (4A) | 63% | 157% | 62% | 179% | -43% | -5% | -3% | 88% |
| Steiner Ranch | West Austin | Boomburbs (1C) | 38% | 118% | 117% | 204% | -39% | 46% | 111% | 81% |
| Stonewall | Gillespie County | Prairie Living (6D) | -32% | 21% | -27% | 53% | -60% | -15% | -6% | 77% |
| Summit at West Rim | West Austin Close In | Top Tier (1A) | -31% | 458% | 147% | 363% | -53% | 75% | 55% | 96% |
| Sun City | Williamson County | The Elders (9C) | 71% | -82% | 21% | 234% | -83% | 9% | -77% | 110% |
| Sunset Valley | Travis County | Trendsetters (3C) | -45% | 142% | 16% | -44% | -17% | 17% | 0% | 66% |
| Tarrytown | West Austin Close In | Laptops and Lattes (3A) | -63% | 426% | 73% | 144% | 24% | 75% | 2% | 30% |
| Taylor | Williamson County | Middleburg (4C) | -33% | -76% | -45% | -23% | -33% | -65% | 35% | 45% |
| Terra Colinas | Bee Cave | Soccer Moms (4A) | 117% | 213% | 88% | 203% | -27% | 23% | 21% | 66% |
| The Colony | Bastrop County | Green Acres (6A) | 432% | 25% | 42% | 144% | -34% | -23% | 22% | 74% |
| The Hills | West Austin | Top Tier (1A) | 44% | 340% | 102% | 302% | -40% | 43% | 20% | 104% |
| The Uplands | Bee Cave | Professional Pride (1B) | -51% | 374% | 147% | 374% | -66% | 63% | 123% | 112% |
| Thorndale | Williamson County | Heartland Communities (6F) | -62% | -96% | -39% | -23% | -26% | -61% | 31% | 51% |
| Thrall | Williamson County | Southern Satellites (10A) | -27% | -92% | -56% | -43% | -73% | -66% | 57% | 64% |
| Vineyard Bay | Lakeway | Urban Chic (2A) | -30% | 236% | 48% | 154% | -38% | 15% | -10% | 78% |
| Volente | West Austin | Boomburbs (1C) | -38% | -94% | -2% | 29% | -22% | -15% | 19% | 30% |
| Weir | Williamson County | Southern Satellites (10A) | 28% | -19% | 20% | 21% | -67% | -75% | 48% | 40% |
| Wells Branch | North Austin | Young and Restless (11B) | -2% | -84% | -38% | -46% | -39% | -19% | -3% | -34% |
| West Austin | West Austin | Boomburbs (1C) | -49% | 288% | 69% | 177% | -38% | 58% | -10% | 41% |
| West Austin Close In | West Austin Close In | Top Tier (1A) | -49% | 288% | 69% | 177% | -6% | 58% | -10% | 41% |
| West Lake Hills | West Austin Close In | Top Tier (1A) | -44% | 384% | 133% | 359% | -69% | 68% | 16% | 94% |
| West Rim | West Austin Close In | Top Tier (1A) | -30% | 490% | 150% | 373% | -53% | 71% | 59% | 97% |
| Westfield | West Austin Close In | Laptops and Lattes (3A) | -40% | 430% | 60% | 88% | -50% | 79% | -4% | 29% |
| Westminster Glen | West Austin | Professional Pride (1B) | -44% | 401% | 127% | 242% | -23% | 61% | 40% | 57% |
| Westview on Lake Austin | West Austin Close In | Top Tier (1A) | -31% | 478% | 150% | 369% | -53% | 71% | 58% | 96% |
| Wimberley | Hays County | Exurbanites (1E) | 35% | 55% | 36% | 159% | -55% | -8% | -24% | 66% |
| Windsor Park | East Austin | Front Porches (8E) | -49% | -90% | -31% | -39% | 5% | -28% | 15% | -10% |
| Woodcreek | Hays County | Comfortable Empty Nesters (5A) | 23% | -60% | 12% | 130% | -45% | 10% | -37% | 83% |
| Zilker | South Austin | Metro Renters (3B) | 51% | 188% | 40% | 7% | 51% | 40% | -40% | 11% |
